Marketing Initiatives
Mecklenburg-Vorpommern State Marketing
The state marketing campaign was launched in the spring of 2004 to promote the strengths and potential of Mecklenburg-Vorpommern. The campaign pools existing activities and develops new ideas for the state’s joint presence. Forward-looking projects in business, research, culture and tourism are also initiated and thus important impulses created for the regional structure and jobs.
Across industries and institutions, MV ‘tut gut’ (‘does good’) links the core areas of the state: health, food, tourism, culture, science and education. They have grown traditionally over the years and are well established for the future. Many companies and institutions already use the strong and attractive sender ‘Mecklenburg-Vorpommern'.
Show face. The marketing campaign aims to show MV from a new perspective and with a sharpened focus on the state's strengths. The campaign is directed at both the residents – for they are the ambassadors and impulse providers of Mecklenburg-Vorpommern – and to a whole range of different target groups outside of the state.
Whenever Mecklenburg-Vorpommern appears with advertisements, posters or campaigns, the state promotes itself with an impressive pictorial language and target-group-relevant information. In business or travel magazines, in business, cultural or tourism supplements, with image films or at trade fairs – regionally, nationally and internationally.
The state government has commissioned the state marketing project group with the implementation of the state marketing campaign. It coordinates all the activities, it is the hub for all tasks, it successfully gets experts from different areas around one table. The project group also advises in matters of marketing, corporate design and collaboration.
Contact:
Projektgruppe Landesmarketing Mecklenburg-Vorpommern
Peter Kranz
Schloßstraße 2-4
19053 Schwerin
GERMANY
Tel: +49 (385) 588 - 57 90
Fax: +49 (385) 588 - 57 97
Email: landesmarketing@stk.mv-regierung.de
Internet: www.mv-tut-gut.de
Other Initiatives:
- RWI regionale Wirtschaftsinitiative Ost Mecklenburg-Vorpommern e.V.
- Regionalmarketing Mecklenburg-Schwerin e.V.
- Regionalmarketing Rostock, Güstrow, Bad-Doberan Marketing Initiative e.V.
- Gutswerk – Marketing Mecklenburg-Vorpommern
- Netzwerk zur zukunftsfähigen Vermarktung regionaler Produkte und touristischer Leistungen in Vorpommern
- Rügener Vermarktungszentrum für regionale Produkte und Dienstleistungen
